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A realistic look at headless commerce

What you gain, what you pay for it, and who should not bother.

Headless sounds modern. Whether it is right for you depends on what you are trying to fix.

What you gain

Full control of the front end, faster pages when it is done well, and one content model feeding several channels.

What you pay

A second codebase to host and maintain, and a smaller pool of apps and themes that work out of the box.

Who should not bother

If a good theme and a couple of apps already do the job, stay put. Headless is a solution to a problem — make sure you have the problem.

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